ACTUALITES MATRIX FRAME

Discover BOSS Black and White

HUGO BOSS is one of the leading companies in the premium segment of the global apparel market. The BOSS and HUGO men's and womenswear lines not only cover business, casual and athleisure outfits, but also elegant evening wear for special occasions. 

Their claim: “No matter what the day brings, our customers should be perfectly dressed in every situation and for every occasion.” 

For its fall/winter 2018 campaign for its BOSS product line, they worked with acclaimed fashion photographer David Sims. Shot entirely in black and white, the images make the clear statement that today’s men and women may follow different paths, but they are of one mindset – and both equally a BOSS. The campaign is centered on the core BOSS brand values of ambition, precision and style.

To help implement the worldwide campaign for the BOSS flagship stores,
Matrix Frame was called on to produce more than 1.100 frames and SEG graphics at 3 different profile widths, powder-coated in two special BOSS colors.

The campaign included digital printing of 81,730 SF / 7.430 m2 of fabric graphics divided over 28 different images and 219 different sizes. And this complex logistical operation was achieved with an error margin of only 0.2%.

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